Since Lord Kilgore reported a sighting yesterday, I may as well break the news: Borders Books has made arrangements with Goodman Games to stock select stores with copies of The Dungeon Alphabet. I'll err on the side of caution and not reveal anything more than that at the moment. Once I get the official O.K. as to what I can make public, I may follow this post up with additional information.
It's probably needless to say this, but I'm extremely proud of this development. I think getting the DA into the Borders Books' distribution chain is a milestone for the OSR. I won't claim it marks the start of a new Golden Era for old school games, but by putting in on the shelf next to 4th edition D&D splatbooks, it may get new people interested in what it is we're doing here--and that's always a good thing.
Having the books sell is also in my interest as well--there's no denying that. So if you happen to walk down the aisle at your local Borders and see a copy sitting on the shelf, why not pick it up for yourself or buy it for a friend if you already have one ($9.99 is a very reasonable price). At the very least, pull it out and "face" it on the shelves so that everyone can catch a glimpse at the Erol Otus cover and wonder what exactly this book is all about.